SEO is a great online marketing strategy, required for the business growth. It not only increases the visibility of a website, but also increases the web traffic, leads and sales.  Still, many companies fail to take advantage of the best SEO services company India. If you need to end up on the top of the first page of Google’s search results, then you must be careful to choose the SEO firm for your business promotion. Here, some common mistakes have been mentioned that must be avoided when hiring a SEO company for online business promotion:

If They Promise Instant Results:

Remember, SEO is a blend of science and art. If a firm promises to bring results within a week or month, then take a step back. They may use “black hat” techniques that can drop your business in the Google's plenty box. Black hat practices are keyword stuffing, selling and buying links. SEO is an ongoing process which takes time to yield positive results for an online business.

If They Have Special Tools

Don’t hire an SEO company that uses special automated processes and proprietary tools to rank you fast on the SERPs. These special tools are blacklisted and against Google's policies. It has now been cracked down by Google. As well, it has also changed SEO’s algorithm, so that only natural and organic content can be focused. 

If They Ask For Long Term Contract

Take a step back, if the potential firm wants you to sign a long term contract. If this firm is really capable of converting your online business into a brand, then, why would they need to sign a long term contract? 

If They Offer One Size Fits All SEO Packages

Every business has different nature, goals, needs and targeted audience. Hence, an effective SEO practice may vary from a website to another. Say no to your potential firm having a single package for all kinds of online business promotion. Be aware of those firms also who offer you a package without observing or analyzing your business.

If They Offer SEO Services At The Cheapest Prices

SEO firms charging less money for their services may deliver you results for a month only. They may do low quality work for your online business, which causes severe damage to your website. An experienced firm never charges a cheap price for their best SEO services company. The packages  totally depend on the campaign goals and competition. 

If They Do Massive Link Building

If your potential internet marketing service provider promises to do link building in bulk, then you won’t be able to sustain your domain on the search engine result pages. This practice can cause spam images for your business. It can be outranked by a competitor or Google itself that can badly impact on your website.