Business organizations and individuals are heavily relying on digital marketing methods to promote their products and services. Digital marketing refers to the promotion of products and services via digital channels, including mobile apps, search engines, emails, social media, and websites. The increasing requirement for digital marketing solutions have inspired software vendors to offer solutions like social media integration and web analytics.

Due to the availability of such solutions, enterprises are increasingly incorporating customer experience management tools in their multi-faceted websites, which needs web content management solutions to boost the multi-channel digital marketing activities. Moreover, the escalating focus of businesses on customer engagement will fuel the market of web content management at a high 18.4% CAGR during 2020–2030. The market stood at $5,894.8 million in 2019, and it is projected to reach $36,422.8 million by 2030.

Enterprises are increasing their focus on improving consumer engagement to enhance their sales and augment the customer retention rate, by adopting effective promotion and marketing strategies. Effective online promotion requires efficient content handling, which can be achieved through several web content management solutions.

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Owing to the surging dependency on digital platforms, companies are adopting web content management solutions like digital marketing content management, content analysis, web creation and editing, web experience management, digital asset management, and mobile and social media content management solutions. In addition, business entities also need training and support, implementation, and consulting services to manage the content on websites. Apart from businesses, governments, education institutions, banks, and financial organizations are also adopting these services and solutions to manage their digital content.

This market research report provides a comprehensive overview of the market

• Future potential of the market through its forecast for the period 2020– 2030
• Major factors driving the market and their impact during the short, medium, and long terms
• Market restraints and their impact during the short, medium, and long terms
• Recent trends and evolving opportunities for the market participants
• Historical and the present size of the market segments and understand their comparative future potential
• Potential of on-demand logistics services, so the market players make informed decisions on the sales of their offerings