Technology is in a constant state of evolution. Companies are finding newer ways to innovate and automate their business processes to make things faster and easier. One of such areas is web development. If you want to have a successful business then you must build your company website according to the latest trends in web design and development.
Emerging technologies are bringing in ample opportunities for small businesses and large enterprises to gain competitive advantages in the market full of deadly competition. Similarly, new products and solutions are launched every day. Now it's up to you to decide whether to stand out from the crowd or do what everyone else is doing, whether to follow the trends or not, whether to follow custom web design vs templates? Having said that, a website is not just about coding, it represents your brand and should reflect creativity. So, let’s look at some of the top web design and development trends that we can expect in 2021:
AI-Based Chatbots
Chatbots are here to say. Some people are in favor of them and some not so much but according to a study by Business Insider interest in chatbots is increasing and the market is expected to be $1+ billion by 2025, previously it was estimated at $2.8B in 2019. Moreover, Accenture tells us that 56% of companies say conversational bots are driving disruption in their industry, and 43% report their competitors are already implementing the technology. Thorough chatbot adoption and widespread is pretty evident from the above numbers. Therefore the influence of this technological advancement can shape the future of web development. Additionally, Artificial Intelligence helps businesses collect customer data for providing better customer services.
- Chatbots can gather customer insights.
- Immediate support can increase sales by retaining customers.
- Round the clock availability for customer support.
- Cut down costs otherwise spent on the human customer support team.
- High customer satisfaction and low turnover rate.
- Fast customer onboarding.
Voice Search Interface
According to studies by Juniper, by 2022, 55% of all households in the world will have voice assistants, and nearly 40 percent of all internet users in the US and a third of its total population are users of voice search based on studies by eMarketer in 2019. Having said that, voice search is truly one of the leading website development trends in 2021 and the years to follow. Talk about Siri or Alexa, voice technology has seen a considerable increase in demand because of convenience. Customers nowadays look for swift and quick processes therefor
Voice technology in website development can surely enhance their digital products and experiences as it saves time and allows users to search for products instantly and is considered one of the best practices in website development.
- Voice search makes your website more user-friendly.
- Visitors don’t need to write long content for searching a product, which saves time.
Mobile-Friendly Websites
Almost 70% of web traffic comes from mobile phones and there are approximately 5.22 billion mobile users around the world. Therefore, having a mobile-first approach is extremely valuable. Websites should be fully optimized and responsive if you are looking to boost your sales and retain your customers. Moreover, mobile-friendly websites look more appealing, are high in readability ratio, and offer smooth navigation. The reason why mobile-friendly websites have gained popularity in recent years. Additionally, Google also prefers to rank the design that is high responsiveness. So be sure to follow the standards in website design and optimization.
Website Security
Digital platforms are no doubt providing convenience to global customers but with that, it has opened doors for external threats that exploit the vulnerabilities in the system, leading to irreparable financial and reputational damages. Speaking of which, hackers breach websites (with weak security certificates) every day to steal customer data for personal gains. The reason why it is important to keep your business website protected at all cost because protecting your company and customer information is critical as we move forward in 2021, especially in times of global crisis such as a pandemic. You can make sure to put up firewalls, and run penetration or vulnerability testing to find the loopholes and fix them. Use VPNs, and data encryption to prevent leaks. You can also introduce multi-factor authentication that only the one authorized can access business-critical systems.
Motion UI
Motion UI is becoming popular and gaining attraction by many web designing and development services. The majority of website developers are following the trend to make their websites look even more engaging. According to the Media Search group, ‘Motion UI is the latest front-end technology used to liven up the web interface, enhance the appeal, and enrich the user’s experience. It is a powerful way to create a fun, interactive, and responsive environment.’ Motion UI is all about animation and transitions that swoon website visitors and make them stay longer. Moreover, it helps companies in creating engaging experiences quickly and guides the user. Motion UI design is taking the website to a whole new level while keeping things elegant and smooth.
The latest trends in web development are constantly transforming the way businesses provide for their customers. Above mentioned emerging web development technologies are enhancing user experiences and are helping businesses to gain a competitive advantage over their competition. So if you are not following the trends, it's about time.
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