They know that having a fantastic rank results in good traffic and hence promotes business. To achieve excellent positions some organizations get involved in the practices which are called gray hat or black hat SEO.
But search engines are also changing their calculations with time and remaining ahead of those malpractices. Google gets the highest share of the search engine marketplace and it guides frequently about the factors it believes while ranking.
Google has always worked on a consumer-centric approach in which it wants to show up the best results to users with much less time. A company aligns their SEO strategies accordingly to get a good rank in Google and top seo companies in India services.
Below are the some of the SEO trends, which will rule out the future
- Mobile Indexing
Google has announced long ago that it gives preference to websites which have their existence on mobile. In reality, more than half searches happen today on mobile. If you are working on SEO, then you cannot ignore the mobile-friendliness of your cell phone.
If you're working on a CMS such as WordPress then most topics would look after it by themselves otherwise, you'll need to make every page of your site mobile-friendly.
- SSL
Few years back, Google declared the importance of security in a site using secured site certificates (SSL). It has also declared that this feature will affect the ranking of the websites.
If you check now, you will observe that the majority of the search results on the very first page of Google is going to be websites which are SSL secured. You can also have noticed lately that Chrome flags sites without HTTPS could be potentially unsafe.
- Voice Search
Rise in the usage of smartphones has led to an increase in search.
Avoid using flash and maximize the load rate of your site. Google can't read flash and images, so if you're using pictures do not forget to include alt titles so that your content is readable by Google.
- Page Rate
Google has said several times that webpage load time is an important factor in the ranking algorithm. If your website takes more than 3 seconds to load then you could have effects.
You have to optimize your website and enhance your page speed. You can certainly do it by reducing picture size, using page cache etc..
- Linkless Backlinks
Backlinks have been a significant part of SEO plans since ages. And it isn't changing now either however Google has announced it will count your brand name (without a link) and a trust factor.
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