At present, players in the network telemetry market, such as Arista Networks Inc., Barefoot Networks Inc., Netronome Systems Inc., VOLANSYS Technologies Pvt. Ltd., Cisco Systems Inc., Pluribus Networks Inc., Solarflare Communications Inc., Marvell Semiconductor Inc., Juniper Networks Inc., and Mellanox Technologies Ltd., are entering into partnerships to consolidate their position.

For instance, in October 2019, Juniper Networks Inc. signed a partnership agreement with Telefonica UK Ltd. to develop Fusion Network, a cloud-based automated and secured network infrastructure. Geographically, North America accounted for the largest share in the network telemetry market in 2020 due to the presence of numerous players, such as Arista Networks Inc., Pluribus Networks Inc., and Juniper Networks Inc.

Additionally, the early adoption of advanced technologies, such as AI and IoT, and strong competition within every end-use industry in the U.S. and Canada are expected to contribute to the market growth. Further, in order to launch 5G services, telecom companies here will need to optimize their networks with this new technology. The end user segment of the network telemetry market is classified into cloud service providers, managed service providers, telecom service providers, and others.

Among these, the telecom service providers category generated the highest revenue in 2020, and it is also expected to exhibit the fastest growth during the forecast period. This can be primarily owed to the surging use of network telemetry services and solutions by telecom companies, such as Telefonica UK Limited, to manage, analyze, and optimize their network communication technology.

Therefore, the increasing number of network attacks and security breaches and escalating demand for network optimization are expected to drive the demand for network telemetry solutions.