The surging adoption of advanced technologies, including the internet of things (IoT), machine learning (ML), artificial intelligence (AI), and 5G; rising penetration of Industry 4.0 standards; growing focus on intelligent maintenance; and increasing need for cloud services are expected to drive the growth of the digital twin market at a CAGR of 50.0% during 2020–2030. According to PS Intelligence, the market size is projected to reach $184,517.4 million by 2030 from $3,210.1 million in 2020. Moreover, the market is witnessing the increasing use of common platforms for digital twins.

The surging adoption of IoT for interconnecting environments across several sectors is one of the main factors boosting the digital twin market growth. For instance, over 41 billion connected IoT devices are likely to be adopted by 2025. For the successful execution and operation of IoT devices, the digital twin technology is essential, being used to improve the performance and lifetime of a system. Additionally, product developers and vendors are increasingly embracing this technology in order to reduce operational costs and speed up the marketing of products.

Among these, the manufacturing category held the largest share in the market in 2020. This is attributed to the escalating penetration of Industry 4.0 standards and rising adoption of industrial internet of things (IIoT) platforms across the globe. Moreover, the technology supports manufacturing companies in improving productivity and reducing operational costs by helping in product designing, process optimization, quality management, and preventative maintenance.

Globally, the North American digital twin market accounted for the largest share in 2020. This was mainly due to the surging adoption of advanced technologies, such as IoT, ML, AI, and 5G, across the manufacturing, energy, automotive, and aerospace sectors and the development of the IT infrastructure. Whereas, the Asia-Pacific (APAC) is projected to record the fastest growth during the forecast period. This can be attributed to the rising investments in the IT infrastructure, growing regional economy, and increasing adoption of advanced technologies for improving product quality and reducing production time.

Thus, the surging adoption of advanced technologies and the increasing penetration of Industry 4.0 standards across the world are projected to propel the market growth in the coming years.