Gone are the days when Instagram was merely a social media platform for sharing photos with friends and loved ones. Now more than ever, businesses can leverage Instagram to grow their social presence and attain success. All it takes is for you to implement a strong brand recall strategy, and you’re good to go.

Either way, the Instagram paid advertising strategy you decide to use speaks volumes on whether or not you’ll drive business growth. After all, many businesses leaders have failed to get the most out of their Instagram advertising strategy. To ensure you do not suffer the same fate, below are two Instagram marketing tips worth employing.

All social media platforms are tools. But you can’t use these tools effectively unless you know what you want to achieve in the first place. For example, are you looking to increase downloads of your mobile app? Or maybe you want to increase organic website traffic? In short, you have to define your goals before running your Instagram marketing campaigns. Keep in mind there is nothing wrong with combining several different outcomes.

We can't emphasize this point enough whenever you want to increase the number of page followers or run any other digital marketing campaign, for that matter. Instagram Facebook advertising campaign will be good as dead if you don't know the people to target. So go out of your way and learn more about your target audience and what they expect from you.

Remember, a little preliminary research can help you figure out who you can best reach when running your digital marketing campaign on Instagram. Once you know your audience, be rest assured you'll increase the effectiveness of your ads and budget. This is easy to see since you won't go through a lot to identify or create buyer personas.

Running Instagram marketing will undoubtedly go a long way in making sure you increase your online engagements and sales. But, of course, this can only happen if you leverage the best strategies around. If you are new to the world of Instagram marketing, then you might be better working with a social media marketing agency such as MediaOne Marketing. Thanks to their years of experience and skilled marketers, they’ll ensure you increase your Instagram marketing return on your investment without encountering any issues whatsoever.