After checking out your website’s performance in Google Analytics, you’ve found out that organic traffic is flat or down. You may also have noticed no movement in the number of leads your digital marketing and website generates. To give your business a solid online presence, you should focus on SEO as it can help improve your presence in search engine results.

Before getting started, it is in your best interest that you complete an SEO audit. For those who might not know, an SEO audit entails evaluating the search engine friendliness of your website. Here is how an audit can help improve the SEO of your website.

Google loves a healthy website; in fact, site performance is a critical factor in rankings. Running an SEO audit helps in improving your site’s performance. You might wonder how this is even possible in the first place. Well, it helps flag up any issues your website has, such as low-speed or issues with site maps.  Furthermore, it can bring up security issues your website may be facing. Through this action, you can make specific changes to your site and improve its website usability.

Without a doubt, an SEO audit offers invaluable information into your organic presence on the search results. Provided you know what you’re ranking for, you can optimize your content accordingly. This is the only way you can unearth keyword ranking opportunities. This is possible since it allows you to perform a link profile audit, after which you can look into your heading tags. There is no essence of writing the best content on a topic if it's not optimized correctly for the correct keywords.

Performing an SEO audit is one of the best things you can do whenever you want to get the most from your digital marketing campaign. Not only does this help you improve your speed on mobile, but it also goes a long way in maintaining high organic search visibility. Better, it offers the perfect opportunity for you to improve your customer retention strategy.  If you are yet to perform an SEO audit, there is no better time to do it than now.  It is then that you can propel your venture to greater heights hassle-free.