It only takes about five seconds for site visitors to decide on whether to stay or leave. If your site takes longer than that to load, be rest assured you are at a greater risk of losing visitors. Furthermore, a slow-loading website will always have a low ranking on Google and other search engines. This makes it difficult for you to drive immense traffic.
If you notice that you're struggling to make conversions due to a slow-loading website, it may be the right time to make changes. After all, you don't want to turn a blind eye as you lose prospects and clients to your competitors. So here are some of the ways to improve website speed and conversion.
To ensure you have a solid online presence, it is in your best interest to monitor your speed regularly. This action is aimed at making sure you keep track of everything that’s transpiring. In the event of a slow website speed, check to see how your site images are set. Please take this as the perfect opportunity to ensure your images are no larger than they need to be. Furthermore, they ought to be in the correct file format and compressed for the web. Finally, please do not shy away from resizing your images in case of any issues, as it will work wonders.
Content distribution networks (CDNs), also known as content delivery networks, are servers that distribute the load of delivering content. It is highly recommended that you invest in a dedicated server to have an easy time improving site speed and conversion. You may not know this, but copies of your website are stored at multiple geographically diverse data centers. This action is aimed at making sure users enjoy faster and more reliable access to your site.
These are some of the things to do when looking forward to improving site speed and conversion. Other notable hacks include prioritizing above-the-fold content, leveraging browser caching, and improving server response time.
If you fail to notice any change even after employing these and other hacks, it may be the right time to work with experts from MediaOne Marketing. As a leading digital marketing agency, they'll help speed up your site without the hassle. So contact them today to learn more about improving website speed and conversion.