The burgeoning requirement for multi-channel customer experience management is fueling the demand for web content management. This is because web content management helps offer improved multi-channel customer experience by managing advertising and marketing content in appropriate formats via the right channels and at the correct time. Moreover, multi-channel content management services and tools assist in managing marketing materials centrally and controlling their usage. Contents such as images, meta-data, videos, translations, product specifications, and texts are centrally managed.

Besides the aforementioned factors, the rising focus on customer engagement is also driving the growth of the global web content management market. Businesses are increasingly adopting several effective promotion and marketing strategies in order to build better customer engagement to attain a higher customer retention rate and sales. This is subsequently pushing up the demand for web content management solutions, as these solutions assist in efficient content handling, which is required for promoting products digitally. 

Due to the above-mentioned factors, the web content management market is exhibiting huge expansion. As a result, its revenue is predicted to grow from $5,894.8 million in 2019 to $36,422.8 million by 2030. Furthermore, the market is predicted to progress at a CAGR of 18.4% between 2020 and 2030. Depending on type, the market is bifurcated into service and solution. Of these, the service bifurcation is predicted to demonstrate the faster growth in the market in the upcoming years.

Globally, the web content management market will exhibit rapid advancement in the Asia-Pacific (APAC) region in the forthcoming years, as per the estimates of the market research company, PS Intelligence. This will be because of the thriving e-commerce industry in India and China, growing usage of mobile devices, and increasing internet and social media penetration in the region.

Therefore, it can be said with surety that the demand for web content management solutions will shoot up in the coming years, primarily because of the increasing penetration of the internet, mushrooming number of social media users, rising requirement for digital marketing strategies, and the surging demand for multi-channel customer experience management across the world