You're now ready to optimize your conversation rate. Congrats! This action goes a long way in making sure you improve the online presence of your business. Now the next step entails choosing the proper method to leverage. You probably know about the three main options available at your disposal.

To get things done, you can decide to hire a CRO agency, perform CRO without A/B testing or purchase your A/B testing tool. Although all three options are effective ways to optimize your website, learning to use an A/B testing tool will serve you perfectly. After all, it allows your marketing team to make informed decisions quickly.

But before you invest in any navigation analysis tool, you need to be sure it is the right choice. So here are two must-ask questions when choosing the best A/B testing software to leverage.

First up, you need to factor in the skill level of your current team. Do they have front-end development skills? What about programming knowledge of writing complex tests? Very few businesses have these resources, let alone every marketing team.

If you happen to be in this category, you need to choose a tool that allows you to edit your pages without coding. Fortunately, many page editing tools feature a What-You-See-Is-What-You-Get (WYSIWYG) page editing tool. Any member of your marketing team can use this tool to edit and test web pages.

When running tests on mobile apps, some business owners think that purchasing an A/B testing tool is a gamble. For them, it may fail to produce the expected results while giving their team a difficult time. In this scenario, it would be better to understand the level of support offered.

Although a chosen A/B testing tool adjusts the allocation of your site traffic, what will you do if it breaks down? With a bit of research, you will realize that the level of support provided varies. That’s why you should factor in the style of customer support your team needs. It is then that they can allow for automated UX personalization.

By finding answers to the above and other burning questions, you can track down the best tool to leverage. Be sure to learn more about buying an A/B testing tool before making the necessary payments.