You might not know this, but hotel website designs tend to vary a lot. Nowadays, you can come across wild flash animations, complicated templates, or even slow-loading background videos. Whereas some of these features might look cool, it can make it difficult for your hotel to get direct bookings.

That leaves many wondering what goes into the perfect hotel website design. If you happen to be in this category, then there is no need to worry since you’re just at the right place. Below are some of the must-have features when designing a website for your hotel.

Responsive Design

Gone are the days when you could get away with a website that wasn’t mobile-friendly. In this day and age, many people use their smartphones to shop for products and services online. That's why you need to ensure your web design renders the site into the best format based on screen size or device being used.

There’s no essence of including clear call-to-action buttons on your hotel website, yet it only opens on a few devices. Instead, you want to reach out to a large audience, which is only possible if you make it easy for them to access your website. In short, you need to prioritize responsive design to avoid narrowing your reach.

Speed

Speed is of great essence when it comes to website design. This is because modern attention spans are short, so you should never make your visitors wait. The best hotel websites load in under 2-3 seconds. If your website takes longer than that, then it might indicate trouble. To help speed things up a little bit, limit the number of audio and animation elements. Things are not any different for plugins and page elements as they can also slow down your website.

Bottom Line

How you design your hotel website speaks volumes on whether or not it will attract traffic. Have it poorly designed, and you will undoubtedly struggle to get the word out. Be sure to prioritize clean layout and use of images while at the same time developing an SEO-friendly website. Through this action, you will increase your hotel's online presence without the hassle. To lend a helping hand, you can check out more impressive hotel website designs here before you finally determine what to include on your site.