As MVNOs meet the soaring needs of customers through the optimum use of the existing telecom infrastructure of MNOs, their success largely depends on the value proposition for target customers and unique brand positioning. To attract potential customers, MVNOs are coming up with sharp pricing strategies. Thus, the rising focus of these operators on segment-target pricing will aid the MVNO market to advance at a CAGR of 7.1% during 2021–2031. The market was valued at $66,582.0 million in 2020 and it is projected to reach $139,663.0 million revenue by 2031. 

Additionally, the surging adoption of triple-play services will fuel the requirement for MVNOs in the foreseeable future. These services refer to the bundle packs, which include television, latency-sensitive telephone, and broadband internet access services, that are provided by MVNOs to offer better value and retain more consumers. These services have been quite successful in North America, particularly in the U.S. In the coming years, triple-play services will be available across the world through the internet. 

According to PS Intelligence, Europe dominated the MVNO market in the recent past, and it is projected to retain its position in the forthcoming years as well. This can be primarily ascribed to notable average net revenue per user (ARPU)and the existence of numerous MVNOs in the region. Additionally, the rising adoption of integrated services, such as voice over internet protocol (VoIP), through such network operators will augment the need for MVNOs in the foreseeable future. 

Whereas, the Asia-Pacific (APAC) region is expected to observe the fastest evolution of MVNOs in the coming years. This can be majorly attributed to the rising collaborations between mobile phone manufacturers and MVNOs in the region. Moreover, the escalating focus of developing countries, such as India and China, on introducing technological advancements in the information technology (IT) and telecom industries to provide efficient and better services to the populace is also supporting the operations of MVNOs in the region.

Besides, the surging adoption of smartphones and escalating use of mobile data will require MVNOs in abundance in the foreseeable future. Thus, the surging introduction of segment-target pricing by network providers and rising demand for triple-play services will amplify the demand for MVNOs across the world in the forthcoming years.