Are you into digital marketing? Maybe you've been thinking about taking a digital marketing course to help your business grow in a competitive market? If the answer to any of these questions is yes, chances are you might have come across the term Google Squared.

But what is it really about? And why is it even necessary when it comes to running a successful digital marketing campaign? In this article, we will take you through some of the things you need to know about Google Squared before giving it a try.

Before going any further, it is in your best interest that you know what Google Squared entails in the first place. It is a six-month digital marketing leadership course taught and developed by Google to cut a long story short. It happens to be a global award-winning course endorsed by the Interactive Advertising Bureau (AB) and the Institute of Practitioners in Advertising (IPA).

For those who might have no idea about what we’re talking about, these are the world’s oldest and largest professional bodies of advertising experts. No wonder it is one of the best courses you can ever pursue whenever you and your marketing team want to become better managers and leaders.

Now that you know what Google Squared is all about, it's also vital that you know how it works. This course is taught by industry experts who understand what it takes to be a successful digital marketer. To help you build your strategic thinking skills, the course allows for peer-to-peer exchanges and live weekly seminars.

You'll receive six months of training and support to strengthen your digital operating system. In addition, you should expect weekly live seminars and dynamic leadership exercises with Google experts and industry leaders worldwide when taking this course. Keep in mind the program doesn't follow a formal academic curriculum.

There you have it, some of the things you need to know before making up your mind to enroll for the Google Squared program in Singapore. Whereas it may seem like a waste of their precious time to some, this is not the case. Good things are destined to come your way the very moment you complete this program. You can read more about the benefits of Google Squared before deciding on anything.