Testimonials are by far one of the essential tools to leverage when looking forward to showing prospects how valuable your product or service is. In a nutshell, testimonials are a statement that describes how a product or service worked for a consumer. No wonder they are an essential part of the buyer journey.

If you’re yet to take advantage of website testimonials, then there is no other better time to do so than now. To ensure you reap maximum benefits, below are some of the things to keep in mind when writing testimonials.

You want your testimonials to explain the usefulness of your products. For this reason, it is in your best interest to consider what kind of feelings you want your potential prospects to have about your product. But, it doesn't stop there since you determine what challenges your customers overcame and the value they found in using your product or service.

That’s why determining what story you want to tell is the first thing to do if you want to polish brand perception. Once you decide on the best narrative to use, be sure to identify the kind of testimonials that would work best for your company.

With testimonials, you should use the customer's name while at the same time including images, if possible. When you decide to leverage video and images, it will prove relatively easy for your future customers to put a name to the story the testimonial is telling. Pictures are an essential part of storytelling to make it even better, and your customers will respond to them in most cases. Try as much as possible to include an image that demonstrates the value of your product or service.

Even though it may seem like a mammoth task at first, writing testimonials for your website is never going to eat into your precious time. As long as you know how to go about it, rest assured it won’t take long before you finally craft the perfect testimonials. Remember, writing testimonials is no essence if you can't provide exceptional products.

In short, ensure your products stand out from the competition to win over more customers. Please find time to read more about writing website testimonials here, after which you can start crafting them.