Have you ever wondered what defines Instagram vs. Facebook? If so, there is no reason to panic since you’re not alone. And this is easy to see why considering Instagram and Facebook are by far the most popular social media channels relied upon by digital marketers. Not to mention they are also the biggest platform in the world.

While these two come with great features to promote your business, they also have their differences. Fortunately, that’s what this simple guide will help you uncover before you finally settle on one. So read on to find out more!

Before going any further, it is essential to know how Instagram and Facebook work as it helps you extract the most vital details about these platforms. Having an insight into how a platform works is beneficial to your business regardless of the industry you choose to venture into. Additionally, a successful digital marketing strategy should contain personalized aspects for each social network to increase your social media performance.

Both Instagram and Facebook posts have a better chance of discovering your target audience. But, of course, this is only possible if you get your social media marketing campaign right from the word go. To help you get started, both platforms allow image and video sharing to users.

Therefore, there is nothing wrong when you enrich your blog posts with visuals when leveraging these platforms for your digital marketing campaign. Moreover, you can also share posts and stories, leave a comment, or like someone’s post on both platforms. Last but not least, both social platforms allow you to tag different people in your posts.

Understanding how Facebook and Instagram work goes a long way in making sure you find the best social platform to leverage for your digital marketing campaign. Keep in mind Instagram has a younger user base when compared to Facebook, and that's why you should factor in your target audience before deciding on anything.

Fortunately, you can pay a visit to the official website of MediaOne today to get more insights on Instagram and Facebook. That way, you will never regret your decision way after settling on either of the two. The good news is you can perform this auction at any time of the day you find appealing.