If you’ve done your homework on SEO, you have likely seen links being referred to as ‘nofollow.’ But what exactly are no follow links, and what purpose do they serve? What makes no-follow links different from 'do follow’ links? Understanding the difference between these two should never be the underlying reason behind your woes.

There is no reason to panic if you have no idea about the best place to start since you've come to the right place. This article will take you through some of the things you need to know about no-follow links. So keep reading to find out more.

Before going any further, it pays off to understand what you are dealing with in the first place. Well, nofollow links use the ‘rel no-follow tag to direct search engines to ignore the link when crawling the page. However, nofollow links don’t usually affect SEO. Furthermore, they don’t pass PageRank to the linked page, and a low-quality Nofollow link likely won’t hurt your rankings.

Nofollow links will always come to your aid when looking forward to driving direct traffic to your website. There are numerous instances when they will come to your aid. First and foremost is when you have too many links. Even though outbound links can help improve your SEO score, this will only work if you use them wisely.

If you have too many outbound links, Google might assume you set up your site to provide backlinks to other sites. This is viewed as a black-hat tactic, and your website may be penalized.

You can use no-follow links when linking to a low-quality site or page. However, keep in mind that your main focus is generating interest in your site, and nofollow links can never disappoint. Before you know it, your website is a force to reckon with in your industry.

These are just some of the things you need to know before using nofollow links. However, it would help to keep a close eye on a series of link-related risks that could cost you big time. To help clear any doubts in mind, visit the MediaOne website and learn more about no follow links before you can finally decide on anything.