And this can be attributed to the fact that leading search engines such as Google rely heavily on links to determine which pages to show in their results. For this reason, they invest in becoming better at evaluating links.

For instance, Google constantly tests and experiments with the search results. That explains why you should make it the norm to diversify how we secure links to create a well-rounded back link profile resistant to alterations and changes by search engines. With that said, below are two tips to help you build a diverse link profile.

Securing links via content is one of the most accessible routes to follow whenever you want to acquire links and stand a better chance of improving your brand reputation. Moreover, this approach is reasonably practical when you want to link to and feature valuable content. You should, however, keep in mind that content link building is quite tricky to execute correctly.

No wonder it always pays off to give it the attention it deserves to reap maximum benefits. However, you don't have to push yourself to the limit since you must create appealing content to get links from high-quality websites. In short, prioritize building relationships with other websites to attract new links when your content is placed in front of the right audiences.

We can never conclude without mentioning the fact that resource pages and directories can serve as an excellent source of referral traffic. This is especially the case if they are hyper-relevant to your business. You have to submit articles to directories, and you are good to go.

And this is easy to see since people still use resource pages and directories to find relevant sites and information. The catch lies in heavily scrutinizing any page you pursue a link on to ensure the site has natural; traffic and an engaged audience.

Building a diverse link profile takes time and effort. Fortunately, the simple things you choose will go a long way in making sure everything turns out how you expect. Prioritize competitor link building, competitor research, research link building, and broken link building. You can always learn more about how to improve your link profile here to avoid leaving any room for mistakes.