Search Engines like Google continue to utilize semantic analysis to better understand human language and offer users with more relevant search results. No wonder relying on a single-keyword approach to SEO won’t serve you effectively. Instead, semantic SEO is the way to go as it considers the deep learning and natural language processing algorithms that Google and other leading search engines rely on.

In short, utilizing semantic SEO strategies goes a long way in making sure you attract more targeted traffic to your website and build topical authority in your industry. It also allows you to more easily outperform competitors for important keywords in your niche. Here are two semantic SEO strategies for higher rankings.

You might not know this but Google isn’t reliant on just one keyword per page.  For this reason, it is the sole responsibility of your content team to optimize your web pages for multiple keywords in the same sematic cluster. By allowing for keyword cannibalization, you can improve the total number of keywords your content ranks for and build more meaning into your content. Remember, it is all about leveraging Google’s semantic capabilities to improve the total number of keywords our content ranks for.

While not many people view it as a semantic SEO strategy, structured data is all about directly conveying the meaning of content to Google web crawlers. The good things about including structured data is that it makes clear the function, object, or description of the content. When perfectly paired with other semantically relevant or topically rich content on your webpage, you will ensure the purpose and meaning of your content is unambiguously clear to search engines.

There are numerous ways you can use semantic SEO to achieve higher rankings without going through a lot. Take a more holistic approach to SEO, use content optimizer tools, add structured data, and include a call-to-action. That’s what you need to attain more keyword rankings in organic search and build stronger brand authority and expertise in the eyes of searchers.

Keep in mind semantic SEO requires more time and effort on the part of content teams. That’s why you need to learn more about semantic SEO to avoid leaving any room for mistakes. Hopefully, the above tips will work to your advantage the next time you want to run a successful semantic SEO strategy.