CHOOSE AN INTERESTING REMUNERATION FOR BOTH PARTIES:
The affiliate compensation strategy is one of the key elements for a successful campaign. If the pay is too low, you will not be able to win over affiliates. Conversely, if it is too high, the ROI will not be there.
Before proposing a remuneration grid, benchmark the affiliate programs in your theme to see what the competition offers. The objective, for a new entrant, is to offer better in order to attract affiliates.
Also think about pay increments. With this system, you will be able to attract the biggest affiliates by offering a remuneration that increases according to the volume contributed.
SET LEAD QUALITY VERIFICATION PROCESSES IN PLACE
Another important point: check the quality of the leads brought. Have a strict follow-up, it will allow you to filter the non-qualitative leads so as not to remunerate them and to identify the affiliates bringing the most qualita
tive leads in order to offer them a system of remuneration bonus and motivate them to provide you with more visibility and volume.
PROMOTE THE PROGRAM TO RECRUIT AFFILIATES
Even after the launch phase of the program, don’t rest on your laurels, keep promoting the program continuously. Approach new affiliates on a regular basis in order to offer them your program or those of your clients if you are an agency.
IDENTIFY AND RETAIN YOUR BEST AFFILIATES
As we saw in point 3, it is important to identify your best affiliates:
Those who bring in a large volume of leads;
Those who bring in more qualified than average leads;
Or those who have a network that can improve your brand image or that of your customers.
Once these “top affiliates” have been identified, take the time to communicate well with them in order to collect their feedback and offer them adapted solutions.
And at the same time, consider having regular communication (once a month) with all of your affiliates, via a dedicated newsletter for example.
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