Google is always making efforts to improve their suite of products. The main intention of doing that is to improve the user experience. And among the improvements they have introduced is Google Discover. In a nutshell, this is a new way for users to literally discover personalized content without searching for it.

Thanks to Discover, Google automatically shows a highly personalized feed without the need to search. And since Google’s algorithm is dynamic, this feed is automatically refreshed as new content is published. Below are some of the things you need to know about Google Discover.

For you to stand a better chance of driving massive traffic to your website, then it is vital that you prioritize Search Engine Optimization (SEO).  This is something you no longer have to worry about with Google Discover since it can serve as a good source of organic traffic. Driving more traffic through Google Discover can be quite valuable since organic click-throughs are important factors in boosting a web page’s SEO ranking.

Google Search Console is also adding a reporting tool, Discover, that allows you to see more data about your Google Discover performance. This is the perfect way to see how often your content is shown in Discover, as well as the overall traffic gained. If you aren’t fond of producing quality content, rest in knowing this tool will help you make the needed changes.

You might not know this, but all indexed content on Google is automatically eligible to appear in Discover. However, it should meet Discover’s content policies for this to happen. Google also factors in content that demonstrates expertise, authoritativeness and trustworthiness (E-A-T). To stand a better chance of encouraging more engagement with content, be sure to optimize it for Google E-A-T.

All it takes is for you to determine your interests and preferences before deciding on anything. With this information, you will have an easy time creating high-quality content for your target audience. Keep in mind Google Discover uses AI to personalise your experience.

There is more you need to know about Google Discover than what is included in this simple guide. So take it upon yourself to do your homework as it is the only way to clear some of the doubts in your mind. The good news is you can get more insights about Google Discover here.