While a lot goes into advertising than merely buying media space, there’s no doubt that ad buying is vital to the business. No matter how creative or brilliant the ad is, the only way it can be seen by the intended audience is through placement. No wonder buying the best ad space at the best price, and targeting the right audience is vital to business success.

That is where programmatic advertising services come in handy. But how much do you know about what it offers? Keep reading to find out more about programmatic marketing before you leveraging what it brings to your business.

Programmatic advertising is the automated buying and selling of online advertising space. However, there is more to it than that. Programmatic advertising makes use of algorithm software that handles the sale and placement of digital ad impressions via ad exchange platforms to improve advertising profitability.

It also incorporates traffic data and online targeting methods. This is aimed at serving impressions more accurately, efficiently, and at a scale. That’s what you need to get a better ROI without the hassle.

With programmatic ads, you will first have to click on a website and the site’s owner puts the ad impression up for auction (SSP). Advertisers will then have to offer bids for the impression (DSP) with the highest bidder winning the ad impression. To put it plainly, it runs computerized auctions for things to work in your favor.

Finally, the ad is served on the website to the user and the user (hopefully) clicks on the ad and converts. While it entails so many steps, the entire process happens in an instance. Furthermore, the competing bids are calculated by algorithms and a host of analytics to determine the most cost-effective ad. Keep in mind it also identifies best prices and optimal ad spaces

Understanding how does programmatic advertising works doesn’t mean the end of the road. Be sure to take a look at some programmatic ad examples to know what they entail before giving them a try.

That way, you will never have to worry about how it analyzes traffic data once you get going. To save yourself the hassle, you can read about our programmatic advertising services at MediaOne and find answers to all your burning questions.