You've heard the expression, "don't hide your light under a bushel basket." Yet many small business owners are doing just that, by failing to promote their businesses using vehicle signage. According to the American Trucking Association, the average delivery truck makes 16 million impressions per year, making vehicle signage the most cost-effective type of advertising on a cost per impression basis.

This article will present an overview of the four main types of graphics that can be used on vehicles, whether they are passenger cars, trucks, or vans.

The least expensive signs are magnetic signs. These are usually sold in pairs, with one attached to each passenger door. In addition to cost, the main advantage is their impermanence. That allows your vehicle to do double duty, as both a passenger vehicle and as a business vehicle when needed. These are most convenient for people whose business ventures are part-time. Since many real estate agents are part-time, magnetic vehicle signs are popular in that profession. They are also useful for people who have home-based sales or distribution businesses, such as cosmetics or crafts.

The most common type of vehicle advertising is simple vinyl lettering and graphics. This is also very economical, and involves usually the name of the business, the phone number, and website. Sometimes a logo is also included. Vinyl vehicle lettering is typically placed on the side door, or perhaps the back door if it is a truck or van. Vinyl graphics create a clean, professional and durable sign.

A newer, fresher look can be achieved with rear window graphics. One-way vision films allow the driver to see out the back window, while potential customers can see the graphic or the message. Although these are frequently seen in the rear windows of pickup trucks, they can also be ordered to fit many passenger vehicles as well.

Probably the most attention-getting type of sign is a wrap. A wrap provides an "all-over" look for a van or SUV and uses both lettering and colorful, eye-popping graphics. The design isn't limited to just the doors or back window but actually encompasses the entire surface of the vehicle. Because of their unique design and contrast with the other cars on the highway, vehicle wraps are quite effective in capturing attention. Since they cost thousands of dollars per vehicle, they aren't appropriate for most small businesses. However, they might pay off for businesses with constant exposure, such as delivery services. Typical vehicle wraps are more popular with national consumer brands.

So there are a variety of vehicle advertising options available, depending on the advertising objective and the required price point. If that vehicle isn't out on the road making impressions, then park it in a visible spot near the road in front of your business, so you don't hide your light under a bushel basket.

Acorn printers offer the best vinyl wrapping and vehicle wrapping services in Essex. For more information call now - 01702 602114