Most people are eager to know if it’s possible for them to sell on Instagram. Well, the answer of course is possible. You can build your business on Instagram. There are a wide range of business brands that started their sales on the social media network and still using it as their main sales channel. Actually, they have done it with an organic marketing strategy.

Numerous marketers have mentioned of Instagram being a nice place for customer relations, but never makes them money. However, it doesn’t have to turn out that way. For most brands, social media is their main channel for customer acquisition. Below are some few tips that can help you create an organic Instagram marketingstrategy for your business.

Before you identify your video’s most effective platforms, it pays off to understand your whole audience. This is because nothing will go as planned without an audience. More importantly, it has to be the right kind of audience. Start by defining the kind of audience you want to address. First, you will need to think about demographics, budget abd purchase intent, pain points and finally transformation.

Point to note is that some large brands create multiple Instagram accounts to cater to different audiences. For instance, you can separate men’s fashion from women’s or running separate accounts for different accounts. But this isn’t advisable for small businesses as customers can be confused in searching their profiles.

Because you are not creating adds, aligning different goals would be crucial. Suddenly, you are posting infrequently without any sense of purpose. And the rate of conversions on your Instagram business profile is moving fast.

To get out of this trap is to have very clear aims for every post and create relatable content. If you can’t explain in one sentence what the post does, you shouldn’t dare publish it. Well, its fine to have different posts focused on different goals. You don’t want to make an error of any floating content. Therefore, stick to your goals to strike the perfect balance between text and visuals. It is then that you canmeasure the results of your videos without the hassle.

One thing you should learn about marketing is not to give up. Your organic Instagram marketing strategy is never finished. There will be new post formats and trends each and every day. Therefore, it’s up to you to make the right approach in building your organic Instagram strategy. You can find out more about organic Instagram marketing here.