The simple mistakes in your Google ads account will certainly impact its performance greatly. And what makes it worse is the fact that they can’t be corrected by merely toggling a setting on and off in your account. No wonder you should always be wary of these mistakes since they have to be corrected at the root.

And one of the most effective ways to go about this is by having a clear understanding of the top Ad rank factors. It is then that you won’t leave any room for mistakes. That being said, below are some of the most common mistakes people make with Google Ads.

Your bid amount – your CPC rank is something your can never risk skimping on. With Enhanced CPC, Google automatically increases or decreases your bids depending on the expected likelihood of a conversion. While it is an ideal way to save time and increase conversions, it also has the potential to become a common pitfall if poorly managed.

For those who might not know, Enhanced CPC is an automated bidding system that automatically adjusts bids on a keyword. This is done by-keyword basis and can quickly get out hand without proper monitoring.

Whereas the quality of Ads and landing page matters a lot, you should never forget about your audience. Every time you run a new ad campaign, you want to ensure you’re utilizing the right audiences to attain the best results. Before looking into the Ad rank thresholds, take it upon yourself to revisit your old audiences.

Use this as the opportune time to see if they still apply or if there are any untapped opportunities. Keep in mind you’re not starting from scratch every time you launch a new ad campaign. For this reason, always make it the norm to use audiences from past campaigns as a good starting point.

To get the most from Google Ads, it is in your best interest to factor in the auction competitiveness. You want to be sure that you’re destined for success, and this is possible if you learn from your mistakes.

Furthermore, you need to be fully aware about the top factors that affect Google ads to ensure you’re employing correct measures from the word go. Luckily enough, here are Ad rank factors you should know about before deciding on anything.