Link building has been and continues to be an essential SEO strategy for anyone looking to boost organic traffic. Link building entails creating inbound links to your site from external sites with the aim of increasing your Search Engine Results Pages (SERPs) ranking and boosting your credibility. Unfortunately, building high-quality backlinksis not easy as it sounds.

Successful link building requires work and must be done ethically to build something that people want. Skimp on this, and you could be penalized by Google and other search engines. No one wants to find themselves in this situation. That said, below are two link building strategies worth leveraging.

Reaching out for links can be done to anyone you know, or don’t know, either personally or online.  But always ensure the person you’re reaching out to has a relevant site or blog that relates in one way or another to the content or product you offer. The catch is to focus on building trust to work with the very best. And if the content you share is indeed of value, rest assured others will gladly link to you when creating their own content.

One of the most effective ways to increase your chances of getting a high-quality link is by creating engaging visual content. You might wonder why is visual content a top priority for marketers. Simple, because it is easily digestible and shareable. Whether you choose to create an infographic or any other type of visual, it’s an easy way to increase the likelihood of your content being shared.

As a rule of thumb, don’t overuse capitalization since it could work against you. Also make ensure that the link is ‘live’ and make it the norm to publish original research. And, you’ll get a quality backlink to your website.

There are numerous ways to build links without pushing yourself to the limits. The catch is in determining what best fits your needs and preference before deciding on anything.Not only should you use white hat link building tactics, but also employ the correct measures from start to finish.

While there are plenty of other must-know SEO concepts to follow too, working on building your backlinking and internal links is a great place to start. That’s what it takes to increase your website’s ranking on Google.