Regardless of what stage your marketing maturity is, one of the most essential things you ought to focus on is creating in-depth marketing personas. This may not come as a surprise to many since marketing personas can be compared to the foundation for building your marketing house. Without personas, it might take some time before you determine the message that will appeal to your target’s market needs.

If you have no idea about what we are talking about, marketing persona is a composite sketch of a critical section of your customers. The main intention of using these sketches is to try and solve your customers’ needs better. That’s why you must make it the norm to interact with your audience if you are to solve their problems and get the most from your sales plan.

When looking forward to creating marketing personas online, you ought to start by performing a quantitative analysis. What this simply means is that you should get insights on marketing opportunities before moving on to the next step. If you happen to have a horizontal product or service that’s relied upon by one market segment, you ought to understand what your key customer segments are.

For those who have a specialized sales plan, you might already know who your target segments are and you can decide to skip this process. Once you conclude the qualitative analysis; get as much information about each customer as possible. Interviews and surveys will prove beneficial in this regard since you can collect demographic information, revenue information, and engagement information.

One of the easiest ways to make marketing personas online is through social media persona research. Remember, social media is a good strategy when in dire need of information on social platforms. Your search does not stop there since you can leverage social media analytics tools to get insights on the platforms your audience emanated from.

In Conclusion

Creating marketing personas online is never going to eat into your precious time provided you understand what’s expected. Be sure to conduct social media research, look at analytics on your website, or even ask questions to your customers.