As your small business continues to grow, you might realize that there is more to dealing with retailers when compared to selling directly to consumers. While there is nothing wrong with selling to the end consumer, you also want to get the most from your sales strategy. And the easiest way of increasing your sales volume is climbing up further the distribution chain.

That is not to say you will experience an increase in your sales volume overnight. For you to stand a better chance of propelling your business to greater heights, you need to get things right from the word go. After all, you are narrowing down the number of customers you interact with within your business.

But how do you sell your wholesale products to retailers without encountering any issues whatsoever? Before diving deeper, you need to understand the role a wholesaler plays in the supply chain. In a nutshell, wholesalers sell products directly to a retailer (second buyer) other than selling directly to an individual consumer. Wholesalers are typically business-to-business (B2B) businesses since they deal with a retail business.

Unlike business-to-consumer (B2C) businesses, youhave to sell your products in bulk at a lower price.  Despite this, you still generate more revenue for your business while passing on the button of marketing your products to other parties. Remember, there is nothing wrong with packing and distributing your products on behalf of your customers as a wholesaler.

Keep in mind there is more to selling wholesale products than meets the eye. First, you are in a better position to sell more of your products and attain way more revenue without stressing yourself with too many transactions. Either way, you should be more than ready to offer retailers a discount depending on the depth of their purchase.

Aside from an increase in revenue, you don’t have to take a toll on your business finances by investing in marketing and customer acquisition. That’s what it takes to get the most from your sales plan without pushing yourself to the limit.