In the age of new media, digital marketing is more than just a buzzword - it's a necessity for any business that wants to stay afloat. That's why we've created this Digital Marketing Service post. We'll take you through what is digital marketing, and how to differentiate between "good" and "bad" digital marketing services. You'll also learn about the steps that your company can take to get started with such services - whether they want to hire an agency, work with other freelancers, or build in-house competencies from scratch!
_What is Digital Marketing?_
At its core, Digital Marketing means designing and executing the chosen mix of traditional and online advertising campaigns for a business. Online advertising is any sort of ad that a business puts up on the Internet. _Marketing mix_ is the collection of different marketing variables (e.g. pricing, promotion, product, place and people) used by a business to pursue its marketing objectives.
_How does Digital Marketing differ from traditional Media?_
Over the years, businesses have shifted from traditional marketing to digital marketing as the latter has proven to be more effective than former in engaging Generation X, Y and Z audiences on social media applications. This shift is evident from how businesses allocate their budgets over various mediums:
Between 2002 and 2012 was consumed 3 times more digital media content than non-digital media content (source: The Sharelab). Digital media content includes digital marketing, blogging, social media and video.
Digital marketing creates associations with different demographics and users. For example, a business may designate its target demographic as males 18–49 and place advertisements to that demographic in Facebook. There are many ways to execute digital marketing. They can be direct, bidirectional (bidirectional marketing), reciprocal (reciprocal marketing), or unidirectional (unidirectional marketing). Unidirectional approaches include search engine optimization and pay-per-click advertising on search engines of keywords related to a company's product or service.
All these strategies involve strategies for the placement of online advertisements. These strategies can be described as follows:
Traditional media such as newspapers and magazines are suffering from the rise of digital marketing. The Internet has become a medium where people spend more time than watching television. That is why digital marketing has taken the place of traditional media and more and more people have started to use the Internet.
In today's society, it is not a big deal to find information over the Internet. In fact, there are numerous free e-books available on Google Books, Amazon, etc.. Digital marketing services allow businesses to reach potential customers in other countries or in other languages because new media can be used for promotions and advertisement. With this new media came new techniques that were flexible enough to suit these new changes. Read More
