Ever wondered why the digital world can be so confusing and intimidating? With so many acronyms, how do you even know what they mean? No wonder it can be overwhelming to know where to start when trying to navigate the online world. But what is we told you that you might already have insights into what a ton of this marketing jargon means!

While many people are unfamiliar with fancy names, but understanding the basic concepts is the first step in the right direction. Today we will take you through another marketing term that you’re probably already aware of- Trifecta in content marketing. Keep reading to uncover more!

Before you scale up your content marketing strategy using Trifecta, it pays off to understand what it entails. In a nutshell, digital marketing Trifecta is a mixture of different content types you see online. And they’re actually the three different types found in the Digital Marketing Trifecta. They include paid, owned, and earned.

Paid media is merely anything that you pay for. However, it is more than just your paid digital advertising content. Owned media, on the other hand, is anything you create as a brand that you own and post organically. As for earned media, it is any type of content that’s produced about you but not by you.

Now that you already have an idea of what we’re dealing with, it is time to put this into practice and determine the purpose for each piece. For newbies, when you leverage paid, owned, and earned media, you get to create a comprehensive marketing strategy. You want your customers to trust you and having all types of content makes you appear more credible and authentic.

Even though there is nothing wrong with leveraging public data sources, make it the norm to start with what you can control. By this we are merely implying to your owned media. Then based on your resources and goals, you could dabble in the world of paid media. The same goes when it comes to repurposing content into a nice infographic.

All you have to do is start, so get to creating content. The good news is you can always work with a reputable marketing agency to help overcome any obstacles you encounter on the way.