The biggest factors propelling the growth of the mobile virtual network operators are the burgeoning adoption of innovative marketing strategies like the use of social media and segment-targeted pricing techniques across the world. Since the last few years, there has been a huge rise in the incorporation of social media-based marketing strategies especially in the developed nations of North America and Western Europe.

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As a result, the valuation of the global mobile virtual network operator (MVNO) market is predicted to rise from $61.7 billion in 2018 to $98.0 billion by 2023. The market is also expected to progress at a CAGR of 9.7% during the forecast period (2018–2023). MVNOs offer a wide array of services, such as retail, business, discount, cellular machine-to-machine (M2M), migrant, roaming, media/entertainment, and telecom.

In addition to this, the rapid growth in the adoption of triple-play and quadruple-play services in Africa has massively boosted the rise of mobile virtual network operators (MVNOs). In several countries across the globe, the successful MVNOs, owing to their limited distribution and marketing strategies, are increasingly focusing on the optimum utilization of the existing marketing assets such as channel infrastructure, customer database of MNOs, and media and telecom and this is tremendously pushing the adoption of MVNOs in these countries.

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Out of these, the discount services were found to be offered by the MVNOs at a much larger scale in 2018, than the other types of services. The roaming services are expected to be deployed at the fastest rate by the MVNOs, during the forecast period, mainly due to the numerous initiatives enacted by the MVNOs in several countries such as comprehensive roaming tariffs, which promote the adoption of roaming services.