The number of working women is increasing across the world; as per the World Bank survey, in November 2017, the percentage of working women in Canada grew over 7% during 1990–2017. Similarly, the percentage of women in workforce in Brazil grew more than 24% between 1990–2017. This is resulting in an increase in the disposable income of the family, which, in turn, has led to a rise in the affordability of diapers. In addition to this, many women return to work shortly after giving birth, which is why the demand for adult diapers is also growing.

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According to a report by PS Intelligence, in 2017, the global diaper market generated a revenue of $57.5 billion and is projected to advance at a 6.7% CAGR during the forecast period (2018–2023). Diapers are available in the market for babies as well as adults. During 2013–2017, the larger demand was created for baby diapers and the situation is projected to remain the same in the coming years as well. The different product types of baby diapers are cloth, cloth swim diapers, disposable, biodegradable, and cloth training pants. Among these, the largest demand was created for disposable baby diapers during 2013–2017.

The different distribution channels for diapers are online, convenience stores, supermarkets/hypermarkets, and pharmacies. Out of these, the largest demand for diapers was created from pharmacies during 2013–2017 and the situation is expected to remain the same during the forecast period as well. The online distribution channel is projected to witness the fastest growth in demand for diapers in the coming years. Diapers have both high and low absorption levels. Between these two, the larger demand was created for diapers with high absorption level during 2013–2017, and these diapers are going to be the most in demand during the forecast period as well.

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Among all the regions, namely Middle East and Africa (MEA), Europe, Latin America (LATAM), North America, and Asia-Pacific (APAC), the highest demand for diapers was created by Europe during 2013–2017. This was due to the rising requirement for fine-quality diapers and growing inclination of population towards baby healthcare in the region. However, during 2021–2023, the APAC region is predicted to create the largest demand for diapers, and is further projected to witness the fastest growth in demand during the forecast period. The surging population, rising number of working women, and rapid urbanization are driving the growth of the regional market.