Swiss watchmaker IWC Schaffhausen takes communication to new heights by promoting its pilot's watches. Replica Rolex GMTR-Master the best price watches cheap for sale.
The Skywriter campaign allows users to write a message in the air and share it with third parties. An interactive and social campaign helps draw a younger consumer segment to the brand while offering a subtle introduction to the brand's latest watches.
"As a brand, when you're talking to a web client, you have to be well aware that the moment they see you, they have hundreds of other ways to spend their time more wisely - so you have to get their attention, but also reward them for having spent time with you," says Maurice Moitroux, Digital Marketing Department Manager at IWC Schaffhausen Replica.
"The quality of IWC Skywriter lies in the strategic positioning of the tool: our goal was to create something we call edutainment," he said. "We entertain our audience by having them create beautiful content. And while they play, we teach them about the different product lines in our Pilot's Watch collection. We introduce them to our Top Gun or Spitfire pilot watches, as well as our classic pilot watches and our models that pay homage to the French aviation pioneer Antoine de Saint-Exupéry. "
Skywriters
The Skywriter campaign is the latest promotion step for the IWC pilot collection Fake Watches, launched earlier this year at SIHH in Geneva. Users first select one of four vintage planes, each representing a different era, and can also select AAA watches replicas from www.fakewatches.cc.