The global population has been rising at a rapid pace. As per the United Nations Department of Economic and Social Affairs, the worldwide population is projected to reach 8.6 billion by 2030 and 11.2 billion in 2100, growing from 7.6 billion in 2019. This rising number of people is further creating high need for non-consumable and consumable products. Moreover, the consumer buying patterns are changing radically due to the emergence of various online platforms.

These factors are driving the demand for packaging solutions, especially retail e-commerce packaging. As per a research conducted by PS Intelligence, the global retail e-commerce packaging market is projected to generate a revenue of $68,388.1 million by 2030, rising from $19,022.7 million in 2019, advancing at a 12.1% CAGR during the forecast period (2020–2030). Other than the rising population, the growing demand for smartphones and growing internet penetration are also resulting in the high demand for retail e-commerce packaging solutions.

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A larger number of people are now able to afford smartphones and an internet connection, which can be ascribed to the increasing disposable income. Furthermore, the rising competition among companies in the telecommunication industry has led to the emergence of cheaper smartphones. These days, an internet connection has also become highly affordable, which is why, the popularity of online shopping has been rising. This expansion of the e-commerce industry is further resulting in the increasing demand for efficient packaging solutions across the globe.

Geographically, the Asia-Pacific region is created the largest demand for retail e-commerce packaging during 2014–2019, owing to the expanding e-commerce industry in China. Other than this, the demand for packaging solutions is also projected to rise in Middle East and Africa, making the region the fastest growing retail e-commerce packaging market in the coming years. The changing government policies that focus on decreasing dependence on the oil gas industry is the major reason for this. 

Hence, the market is growing due to the rising population, increasing demand for smartphones, surging internet penetration.