On average, 6.5 million adults in the UK listen to a podcast per week, according to 2018 data, 67% of whom listen to the entire episode. In this context, excellent audio quality is essential for all podcasters, especially for those seeking to expand their business through audio marketing. 

However, when it comes to recording audio outdoors, there are a few things to consider to achieve the audio quality that every podcaster dreams of.

Benefits of Outdoor Recording

Whether you are recording an interview or a visual advertising campaign, recording outdoors has many advantages. For example, recording your project outdoors can provide a welcome change of scenery for viewers, those involved in the production of the advertisement and yourself. In fact, studies show that being outdoors can be stress-relieving, making it an ideal location for activities such as conducting an interview.

Recording outdoors can also provide you with a large open space that allows you not to think. It can even be more visually entertaining (and more appropriate) for those recording something like travel marketing content.

The importance of choosing the right microphone

When you plan to record outdoors, the use of an appropriate microphone is essential for perfect sound quality.

Using your device's built-in microphone may sound ideal, but it's generally not a good idea - for example, many built-in microphones, such as the one on the iPhone, are omni-directional.

That means they detect the sound that surrounds the phone, whether it's the target sound or not. While these microphones are great for general projects (such as audio notes on location or an interview in a quiet room), they can give you a less than desirable recording that includes unwanted background noise when used outdoors.

Shotgun microphones, on the other hand, are a good choice for recording in noisy environments - because they are unidirectional microphones, they are perfect for capturing voices (such as interviews or monologues) because they block out background noise.

With the right microphone for the project, you're sure to have peace of mind while recording, while achieving the desired results.

Reduce wind and other background noise

One of the biggest challenges in recording any type of outdoor audio is recording wind and other unwanted background noise.

Not only can this make your podcast difficult to hear and understand, but it can also distract viewers and listeners and bring you a poor quality recording. Fortunately, there are solutions - in addition to choosing the right microphone, using a plush microphone cover can also help.

Often referred to as "dead cat windscreens," these devices can effectively reduce wind and other background noise. In addition to having the right equipment, the way you use your microphone can also affect sound quality.

For example, pointing the microphone upwards can reduce the chance of reflection off the floor, and making sure it's properly positioned and aligned with the wind can also ensure that you get the desired result.

Recording podcasts is a passion for many people around the world, and those who do so often strive for the best results, especially when it comes to audio quality. Investing in the right microphone and knowing how to use it can make outdoor recording a successful event every time, which can give a big boost to your marketing strategy.

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