Every year they come back and purchase it again. Why should not EA make as far as they want off these folks? Why should they bother to make a really high quality game when consumers have so fervently voted"yes" for your fair money grab?
At this stage I wonder if nba 2k21 mt and EA have their hands tied by NBA and NFL respectively. Almost none of their other games have as much anti customer as these annual sports matches. Not even 2K's WWE games are chock full of the .
There is no reason to assume that when the 2K games are filled with micro-transactions that would only benefit 2K No additional 2K game has complete on ads, and also the only other 2K game that could be contrasted monetization wise is GTA Online and even then there are a lot of approaches to earn money unlike the 2K sports games and VC.
You do not think NBA gets a cut of earnings when a digital LeBron is marketed? They have just as much reason to push these as 2K does.
I had been thinking about this today too. I hear that cheap mt nba 2k21 they make a lot of cash on VC, but they have to? Like there I no manner licensing is inexpensive, getting participant faces is cheap, researching their moves for ratings, tendencies, and animations is cheap, it's a whole lot of work that is never going to end up in a product that does not feel copied ever year and be profitable for them.
The NBPA has plenty of negotiating capability to charge whatever they need for this, so I bet there is some level of necessity on their end. Not saying they are saints, only look at Take2's other strikes which are likely much cheaper to produce.