In 2019, the mobile virtual network operator (MVNO) market valued $62.2 billion, and it is projected to reach $127.1 billion by 2030, progressing at a 6.5% CAGR during the forecast period (2020–2030). This growth will be driven by the increasing popularity of triple-play services in emerging economies, rising penetration of mobile devices, augmenting demand for low-cost mobile connectivity, and usage of novel marketing strategies, such as segment-targeted pricing, by MVNOs.
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Currently, players in the mobile virtual network operator market are focusing on value-added services, instead of price differentiation. The market is witnessing the entry of new players, who are more focused on value-added services. In recent years, supermarkets, banks, media companies, and smartphone vendors have entered the market with new MVNO business models. Due to the emergence of new players, the traditional players are shifting toward value-added services, such as internet protocol private branch exchange (IP PBX), business solutions, and managed services, instead of price differentiation.
Additionally, the increasing focus of MNOVs on segment-based pricing strategies and innovative distribution methods is propelling the mobile virtual network operator market growth. Industry players offer multiple services to customers by making the optimum use of the existing telecom infrastructure of MNOs. MVNOs expand their business by identifying potential customers and luring them with sharp pricing strategies. Such companies are also using strategies such as value proposition and unique brand positioning to attract potential customers, such as tourists, specific ethnic groups, and migrant workers.
This market research report provides a comprehensive overview of the MNVO market
- Future potential of the market through its forecast for the period 2020– 2030
- Major factors driving the market and their impact during the short, medium, and long terms
- Market restraints and their impact during the short, medium, and long terms
- Recent trends and evolving opportunities for the market participants
- Historical and the present size of the market segments and understand their comparative future potential
- Potential of on-demand logistics services, so the market players make informed decisions on the sales of their offerings
