With the rapid rise in the number of e-cigarette retail websites, the demand for e-cigarettes is soaring in South Africa. The information available in various online platforms is very important in determining the consumer perception of e-cigarettes. As a result, many e-cigarette companies are increasingly advertising their products through social media and other online channels. 

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Additionally, the decreasing consumption of traditional cigarettes and the relative healthiness and cost-effectiveness of e-cigarettes than conventional cigarettes are fueling their sales in the country. The leading e-cigarette producing companies in South Africa are delivering via suppliers such as eCiggies Online Store, Vape Africa, and VapeShop, who distribute the e-cigarettes online. 

Apart from this factor, the increasing public awareness about the harmful effects of cigarette smoking is also powering the growth of the South African e-cigarette market. According to report, in 2018, 34.5% of all women and 48.0% of all men in South Africa smoked tobacco. Furthermore, it was found that as many as 42,500 deaths are caused because of diseases caused due to tobacco smoking in the country every year. 

E-cigarettes prevent the consumption of over 4,000 chemicals, that are usually consumed from tobacco smoke, which is produced while smoking traditional cigarettes. The surging implementation of various government policies such as greater regulatory control and increasing tax rates is also contributing toward the growing popularity of e-cigarettes in the country. 

This market research report provides a comprehensive overview of the South African e-cigarette market

• Future potential of the market through its forecast for the period 2020– 2030
• Major factors driving the market and their impact during the short, medium, and long terms
• Market restraints and their impact during the short, medium, and long terms
• Recent trends and evolving opportunities for the market participants
• Historical and the present size of the market segments and understand their comparative future potential
• Potential of on-demand logistics services, so the market players make informed decisions on the sales of their offerings