Air Jordan 3 went on the market at the end of 1987. It was designed by the little-known designer Tinker Hatfield at the time and launched this masterpiece. Air Jordan 3 lowered the height of the upper at Jordan's request. The shoe body added a highly decorative burst element, and for the first time used the classic and vivid Jumpman Logo; the midsole adopts front and rear split Air Sole, and innovative use of the back palm The visual air cushion not only has shock absorption and stability, but also enhances the beauty. From the 1987 to 1988 season, Jordan averaged 35 points per game and won the regular season MVP, Defensive Player of the Year, and was selected to the NBA All-Defensive First Team for the first time. He also won the MVP in the All-Star Game and won the slam dunk contest. Nike filmed the first TV commercial for Air Jordan 3 models. The famous black director Spike Lee appeared in the film and attracted many followers.
Buy The Sneaker still used the Nike logo when it was not independent. Now this Air Jordan logo has been developed step by step. It has a 25th anniversary by 2013, and Air Jordan will find a reissue of Air Jordan III and Air Jordan III have an iconic role, especially Air Jordan 3 '88 OG. The Jordan brand will go all out to return supporters. The classic silhouette is the history of the original Nike brand. As Nike's tradition, unconventional design concepts and the strongest athletes are always their selling points. And this time they took this idea to the extreme.
Jordan Release 2020, David Schechter, the president of Jordan Brand in charge of the shoe business, officially announced the discontinuation of Air Jordan 3, and will use the newly launched sports blue color "Sport Blue" as a farewell. Although David Schechter did not say when the Air Jordan 3 will be reproduced, he said that he will reorganize and plan this series of shoes in order to be able to reappear in the future with a brand-new restored version (Remastered). Once the architect Tinker Hatfield, Bill Bowerman's sportsman; now as the head of Nike and sneaker designer and Michael Jordan design the pair of boots that meet the sports concepts of the two, and these shoes are also tightly locked The relationship between Nike and Jordan laid the foundation for the great road ahead.